Campaign · digital concept / 2026

Roland-Garros Concept.

An independent creative concept exploring how a tennis campaign can move from expressive advertising into a cinematic digital destination.

Independent concept · not a client engagement
lulu.media/work/roland-garros-concept
Roland-Garros Concept website and digital project
01 / THE QUESTION

Translate the energy and material character of clay-court tennis into a coherent campaign and web experience.

02 / THE APPROACH

A system, not a single image.

Bold cropped typography, tactile court textures and editorial athlete imagery create one recognizable campaign language across formats.

03 / DELIVERED SCOPE

01Creative concept

02Campaign art direction

03Responsive web concept

04Advertising creative

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