Ecommerce · art direction / 2026

Luxe Skin.

A premium ecommerce direction that pairs restrained product presentation with an uncomplicated route from discovery to purchase.

Portfolio concept · demonstration
lulu.media/work/luxe-skin
Luxe Skin website and digital project
01 / THE QUESTION

Give a skincare store a sense of quality and desirability while keeping product information and buying actions easy to use.

02 / THE APPROACH

A system, not a single image.

Warm editorial imagery, clean product framing and deliberate spacing create a calm luxury feel without getting in the way of shopping.

03 / DELIVERED SCOPE

01Ecommerce art direction

02Product discovery UX

03Responsive storefront

04Purchase journey

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